Senior UX Researcher · Mixed-methods research for B2B, B2B2C & B2C products
Daria Tusheva
Vienna, Austria or remote
I believe good research should be clear and genuinely useful — not just technically correct. I turn tangled, cross-functional problems into product-ready decisions, and I build the kind of friendly, collaborative research culture that makes teams want to bring me their hardest questions. 5+ years across B2B, B2B2C, and B2C research, including running end-to-end studies and building brilliant research infrastructure: ops, mentoring, and AI-assisted analysis, inside a fast-moving travel marketplace. Based in Vienna, Austria; open to senior research roles across Europe.
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Core Skills & Methods
- Methods: End-to-end mixed-methods research, usability testing, in-depth interviews, surveys & psychometric test design, customer journey mapping, competitive/desk research, statistical hypothesis testing
- Data & tools: SQL, R, Python, Jamovi, Excel; SurveyMonkey, SurveySparrow, QuestionPro, NG Survey (on-premise), 1ka.si; Atlas.ti, Dovetail, AirTable, Miro, YoHe, Wynde; Claude, Claude Code — applied AI/LLM-assisted qualitative analysis
- CX metrics: NPS, CES, CSAT, CSI, UEQ, ServQual
- Leadership: Hiring & people management, research operations infrastructure, GDPR/privacy compliance, cross-functional stakeholder enablement
- Soft skills: Ownership & initiative, cross-functional collaboration, stakeholder empathy, solution-oriented communication
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Professional Experience
Senior UX Researcher · Emerging Travel Group
Mar 2023 – Present · Vienna / Remote
Sole embedded researcher for the team's product area; manages a Research Operations report.
- Own end-to-end mixed-methods research (quantitative and qualitative) for a B2B/B2B2C travel marketplace product area, from discovery through delivery.
- Partner across product, design, and business functions to turn cross-functional complexity into shippable, validated decisions.
- Manage and develop a Research Operations report: hiring, onboarding, and growing the role from operational support into independent research ownership.
- Design and operate research infrastructure for the team: GDPR-compliant consent and data-retention processes, the NPS/CSI measurement program, and in-product feedback tooling (YoHe).
- Led the on-premise installation of NG Survey – a technically demanding, cross-team rollout requiring close coordination with engineering and legal.
- Build AI-assisted qualitative analysis workflows to scale insight delivery beyond manual coding capacity.
- Run cross-team research-enablement programs (e.g. "User Hour") so non-researchers can validate their own hypotheses directly with users, under UX review.
Customer Experience Manager · Journi
Oct 2022 – Feb 2023 · Vienna, Austria
Sole CX/UX function for an AI-driven consumer photo-book product.
- Owned research strategy and built the company's first continuous feedback-collection system.
- Advised product and ML teams on prioritization using multilingual usability research, balancing user needs against engineering cost.
UX Researcher (Freelance) · Independent
Mar 2022 – Oct 2022 · Vienna, Austria
Independent consultant across B2B and B2C client engagements, including TripleTen (online coding bootcamp).
- Delivered usability studies and interviews for clients across EdTech, internal HR tools, and finance; advocated UX principles to non-UX stakeholders across client teams.
Quantitative Researcher · CIAN
Feb 2021 – Feb 2022 · Moscow, Russia
Embedded quantitative researcher for a top-3 Russian real estate marketplace.
- Owned full-cycle mixed-method research for internal and external audiences, spanning quantitative and qualitative methods.
- Provided methodological support and training to the wider UX team, raising research quality and consistency company-wide.
Earlier: System Analyst, Alfa-Bank (Feb – Aug 2017) — business analysis and solution architecture during undergraduate studies.
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Education
MA, Critical Gender Studies · Central European University
2019 – 2022 · Vienna, Austria
- CEU Master's Distinction Scholarship and Tuition Award for promising students.
BA, Psychology (with Honours) · Higher School of Economics
2014 – 2019 · Moscow, Russia
- Research assistant, Attention & Computational Models of Eye Movements study group (2017); teaching assistant, Social Psychology for Non-Psychologists (2018).
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Leadership & Community
- Participant, ETG Ambassadors Programme (2026 – ongoing) — representing the company in external community and talent initiatives.
- Participant, ETG Leadership School (2024 – ongoing).
- Organized and certified a nonprofit UX Summer School program (2021–2022): planned curriculum, lectured on interview ethics, served on the certification board.
- Led hiring processes for senior researcher and research operations roles.
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Continuous Learning
- Data Science Specialization, Yandex Practicum / TripleTen (self-directed, ongoing) — Python, pandas, and data visualization; recent project analyzed market trends and government-funding patterns in film distribution data.
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Languages
English (Advanced, IELTS 8.0) · German (B1) · Russian (Native) · French & Japanese (Elementary)