Senior UX Researcher · Vienna, Austria or remote
Daria Tusheva
Mixed-methods research for B2B, B2B2C & B2C products
I turn messy, cross-functional problems — pricing logic tangled up in finance and legal, hoteliers who don't trust surveys, a funnel nobody can explain — into product-ready decisions. 5+ years across B2B, B2B2C, and B2C research, including running end-to-end studies and building the research function itself: ops, mentoring, and AI-assisted analysis, inside a fast-moving travel marketplace.
Beyond individual studies, I've spent much of the last two years also building the research function itself — hiring and developing a research operations specialist into an independent researcher, running the team's NPS and in-product feedback programs, and scaling processes other teams now rely on.
Read more about this work →Case studies