Daria Tusheva

Senior UX Researcher · Vienna, Austria or remote

Daria Tusheva

Mixed-methods research for B2B, B2B2C & B2C products

I believe good research should be clear and genuinely useful — not just technically correct. I turn tangled, cross-functional problems into product-ready decisions, and I build the kind of friendly, collaborative research culture that makes teams want to bring me their hardest questions. 5+ years across B2B, B2B2C, and B2C research, including running end-to-end studies and building brilliant research infrastructure: ops, mentoring, and AI-assisted analysis, inside a fast-moving travel marketplace.

Beyond individual studies, I've spent much of the last two years also building the research function itselfhiring and developing a research operations specialist into an independent researcher, running the team's NPS and in-product feedback programs, and scaling processes other teams now rely on.

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Case studies

01
Funnel Diagnosis
Diagnosing why a majority of new partners stalled before their first listing went live
Data-driven discoverySQL + qual + surveyCross-team impact
02
Pricing Logic
Rebuilding how a pricing feature works — across finance, legal, and product
Cross-functional complexityExceeds expectations
03
Calendar Redesign
Reshaping the most-used, most-complained-about feature in the product
Usability rigorMentorshipMeasured post-launch
04
Rapid Validation
Building the evidence base for a payments feature in three days
Speed under pressureSelf-initiatedMixed methods
05
AI Tagging
◇ in progress
Building an AI-assisted pipeline to scale qualitative coding
AI fluencyTransparency